MANILA, Philippines — The Tourism Promotions Board (TPB) Philippines, a selling and promotions arm of a Department of Tourism (DOT), had a ensign year in a strong efforts to keep a Philippines as a vital end for tellurian travelers.
In 2019, a nation registered a sum of 6,800,052 visitors from Jan to October, imprinting a 15 percent expansion in traveller arrivals from a same duration a year before.
TPB’s several handling units – International Promotions, Domestic Promotions, MICE (Meetings, Incentives, Conventions, Exhibitions/ Events) and Marketing Communications – continued their assertive pull to foster tip destinations like Boracay, Palawan, Bohol and Siargao by on-ground activities, tellurian media bearing and increasing digital presence. New programs, on a other hand, were adopted to develop arriving destinations in Pampanga, Southern Cebu, Samar, Aklan and BARMM (Bangsamoro Autonomous Region in Muslim Mindanao).
Key general promotional activities enclosed participation in tip transport trade events such as a World Travel Market (WTM) in London, ITB Berlin, ASEAN Tourism Forum and Korea Travel Fair; dive expos like Malaysia International Dive Expo, Asia Dive Expo in Singapore and Beijing and OZTEK Dive Conference and Exhibition in Australia.
Year-round familiarization tours and business missions were orderly to strengthen pivotal markets like Korea, China and Japan, and to daub high-spend markets like Europe, United Arab Emirates and India.
TPB also strengthened a country’s appearance in a MICE space, leading a targets in generating leads by appearance in pivotal tellurian MICE trade shows, like a IMEX Frankfurt and IMEX America, International Travel and Conventions Meetings in China and International Travel and Conventions Meetings Asia in Thailand.
Moreover, a group assisted in a country’s successful bids to horde a Asian Federation of Exhibition and Convention Annual General Meeting, International Congress of a Fragile Eco-systems and Eco Tourism Travel Mart in 2020 and 2021.
Meanwhile, domestic tourism was wild by organizing and participating in vital transport fairs such as a Philippine Travel Mart, NAITAS Travel and Trade Show, Philippine Harvest Expos and Regional Travel Fairs in Clark, Pampanga and Cagayan de Oro City.
TPB adopted a selling proceed focusing on psychographics or proclivity for people to transport with demographics that concentration on nationality, age, income and propensity to travel. Thus in 2019, TPB’s selling and promotions centered on “people’s interest.”
“Our selling proceed for 2019 focused on ‘people interest,’ changeable from tough sell to soothing energy marketing,” pronounced TPB arch handling officer Marie Venus Tan. “The Philippines is abounding in graphic resources like culture, gastronomy and, some-more importantly, a Filipino people who make any revisit to a country unique, noted and value entrance behind for.”
All vital programs for 2019 were anchored on a thesis of obliged and sustainable tourism – “a change between business opportunities and a amicable responsibilities”– spearheaded by DOT.
TPB conducted selling educational seminars opposite a nation to yield informal tourism officers, officials from internal supervision units and private zone tourism representatives a required guidance and active mentoring on a correct selling of a tourism attractions of a particular segment or province. It also put in place programs to identify, safety and foster tolerable tourism sites and upheld industries charity tolerable tourism products by inclusion in selling and promotional activities.
Moreover, TPB successfully confirmed a ISO 9001:2015 acceptance by a redoubled bid to urge invariably a government systems. It done conspicuous improvements in a existent processes for design, development and sustenance of Philippine tourism selling and promotions.